Astor Media has named Stuart Wakeling as its new head of sales, automotive, as the business accelerates its investment in the automotive and mobility division.
Stuart brings over 22 years’ experience in senior sales roles across B2B and B2C automotive media, including leadership positions at Bauer Media, Warners Group Publications, and the Financial Times.
He most recently worked with Phyron AI, helping dealerships and OEMs transform their online engagement strategies through AI-driven video. His previous experience includes leading revenue growth and securing major brand partnerships with manufacturers such as Audi, Porsche, Hyundai, Mercedes-Benz, Stellantis, and Cupra.
Stuart said: “I’m excited to be joining Astor Media UK at a time of significant growth and diversification. Their passion, dedication, and commitment to being the leading source of automotive industry information made my decision to join an easy one. I look forward to showcasing what sets us apart, reconnecting with familiar faces, engaging with new clients, and using my expertise to support advertisers and deliver results.”
Ryan Fowler, managing director at Astor Media, added: “Stuart has an exceptional track record across both consumer and trade-facing automotive media. He understands the sector, the agencies, the brands—and how to build commercial strategies that deliver real value. His appointment is a significant step as we continue to strengthen and scale our automotive portfolio.”
Felix Blakeston, operations director at Astor Media, concluded: “This is a key hire for us at the right time. We’ve put a lot of energy into revitalising our editorial and platforms, and Stuart’s commercial leadership will help us unlock the full potential of these titles. His experience and network will be invaluable as we develop new opportunities across digital, events, and branded content.”
Wakeling will oversee sales across Business Motoring, Business Vans, Motor Trade News, and Leasing Broker News, as well as supporting the development of new commercial propositions linked to the company’s expansion into the van life and outdoor leisure sectors through Touring.co.uk.
Stuart can be contacted at Stuart@astormedia.co.uk.