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Reader surveys launched across automotive and leasing titles

Surveys have been launched across Business Motoring, Business Vans, Motor Trade News, and Leasing Broker News, inviting readers to share their views on the content, direction and value of each brand.

The initiative is part of Astor Media’s wider strategy to invest in and revitalise its recently acquired automotive and leasing titles, using direct reader input to inform editorial planning, digital development, and commercial activity.

Felix Blakeston, operations director at Astor Media, said: “We’re not making assumptions. We want to understand how our readers use these brands, what they value, and what they’d like to see more of. That feedback will directly inform our next steps.”

He added: “We’re committed to making these titles more useful, more responsive, and more relevant to the professionals they serve. These surveys are just the start of a wider effort to rebuild each brand around the needs of its audience.”

Surveys are being distributed to subscribers, recent visitors, and industry stakeholders, and will remain open throughout the next month.

Astor Media confirmed that separate communications will follow shortly for members of the Leasing Broker Federation, with a tailored engagement programme planned once initial contact has been made.

The launch follows the rollout of new LinkedIn channels for each brand last week. Further developments will be announced in the weeks ahead.