Astor Media has announced that Brian West has been appointed permanently as group sales director.

The role sees West take responsibility for commercial strategy and delivery across the company’s entire portfolio, following a successful interim tenure.

His remit includes The Intermediary, Workplace Journal, Business Motoring, Business Vans, Motor Trade News, Leasing Broker News, The Haulier, Motorcycle Dealer and Touring.co.uk, as well as oversight of commercial partnerships linked to the Leasing Broker Federation.

West will also lead the commercial direction of Astor Media’s upcoming digital projects.

These include the launch of a new digital-first automotive magazine and the recent introduction of video review formats across the motoring portfolio, working closely with head of automotive sales Stuart Wakeling to support advertisers and drive new opportunities.

Ryan Fowler, managing director of Astor Media, said: “Brian’s impact in the interim role was immediate.

“He brings clarity, structure and a sense of momentum that’s visible across every team he works with.

“His appointment reflects the commercial ambition of the business and the trust we have in his ability to lead from the front.”

West added: “It’s been a genuinely rewarding period working with the teams across each brand, and I’m pleased to continue that momentum in a permanent capacity.

“There’s a clear commercial vision here and a lot of scope to build on the progress we’ve made.

“My focus is on consistency, collaboration and helping every brand reach its full potential.”

The appointment also includes support for Workplace Journal as it explores potential live event opportunities in 2026, expanding its reach within the HR, people and workplace sectors.

West can be contacted on brian.west@astormedia.co.uk.