Astor Media’s AI-powered newsletter has seen a marked increase in open rates and reader engagement just two months after its launch, highlighting the effectiveness of its adaptive AI technology in delivering personalised content. 

The newsletter, designed to tailor content to individual reader preferences, has quickly gained traction among audiences seeking relevant, job-useful information across Astor Media’s specialist markets. 

Ryan Fowler, managing director at Astor Media, said: “We launched the AI newsletter to better serve our readers by providing content that truly resonates with them.

“The increased open rates and engagement we’re seeing are a clear sign that this approach is working. It’s encouraging to know that our audience values a more tailored experience.” 

Astor Media plans to continue refining the newsletter’s technology, focusing on delivering even more targeted insights and enhancing the reader experience further.