Astor Media will launch the first in a new series of video reviews this week, extending its automotive coverage into broadcast-style formats.

Hosted by Adrian Simpson, editor-at-large at Astor Media, the series will premiere on Thursday 9th October, with new episodes released every third Thursday across the group’s automotive brands.

The opening episode features a review of the Genesis G80, the executive sedan manufactured by South Korean luxury marque Genesis, a division of Hyundai Motor Company.

Each video will deliver a mix of in-depth analysis, design walkarounds, and driving impressions, supported by professional production and clear, editorially led commentary.

The aim is to give audiences an honest and engaging view of key models shaping the fleet, business and retail markets.

Tom Watts, operations director – automotive at Astor Media, said: “Video is a vital part of how people now consume motoring content.

“This series is designed to be informative, authentic and enjoyable to watch, with a focus on the cars, not the hype.

“Adrian brings a level of experience and credibility that fits perfectly with how we want the brands to look and sound on screen.”

Review one (teaser below) will be launched across social media and on the Business Motoring website on Thursday.