Astor Media has launched WhatsApp Channels across its core automotive titles, offering readers a faster, more direct way to receive news and updates.

Channels are now live for Business Motoring, Business Vans and Motor Trade News, with each delivering selected headlines and breaking news alerts directly through the WhatsApp app.

Tom Watts, operations director – automotive at Astor Media, said: “This is another step in bringing more value to our readers. Whether you’re a broker, dealer, leasing partner or supplier, being able to get news directly on your phone makes a difference.”

Felix Blakeston, group operations director at Astor Media, added: “Rolling out WhatsApp across the group is about being present where our readers are.

“It’s a logical next step in how we engage with specialist audiences, and it builds on the strong digital growth we’ve seen since our acquisition of these brands.”

The channels are now live and free to follow:

Business Motoring: https://whatsapp.com/channel/0029VbAH2m4IyPtZCvXVjv2N
Business Vans: https://whatsapp.com/channel/0029Vb9wtb6C6Zvomb8NFb03
Motor Trade News: https://whatsapp.com/channel/0029Vb9wtb6C6Zvomb8NFb03

Further channel launches, including The Intermediary and Leasing Broker News, will be announced in the coming weeks as part of Astor Media’s ongoing digital rollout.