Astor Media has launched new LinkedIn channels for its recently acquired automotive and leasing brands, including Business Motoring, Business Vans and Motor Trade News.

The move is part of a wider strategy to improve digital engagement and strengthen connections with readers, advertisers, and industry stakeholders.

The dedicated LinkedIn pages will provide industry updates, exclusive insights, and opportunities for interaction, ensuring that each brand continues to serve its specialist audience effectively.

Plans for LinkedIn channels linked to the Leasing Broker Federation and Leasing Broker News will follow after further engagement with federation members.

Felix Blakeston, operations director at Astor Media, said: “We’re focused on increasing the visibility and impact of our automotive and leasing brands, and LinkedIn is an important part of that. These new channels will allow us to engage directly with our audiences, providing timely updates and industry news while opening up more conversations with professionals across the sector.”

He added: “We’re committed to ensuring these brands deliver real value, and that starts with listening. Over the next week, we’ll be reaching out with surveys and direct communications to readers, advertisers, and stakeholders across all titles to understand their priorities and expectations. This feedback will help shape our next steps as we strengthen our proposition in the sector.”

Astor Media will continue to expand its digital presence across its portfolio, including its finance and employment brands, The Intermediary and Workplace Journal.

Further updates on engagement initiatives for the Leasing Broker Federation and Leasing Broker News will follow in the coming weeks.